Tweet About Your Website
One of the simplest ways to use Twitter to promote a business is to tweet about your company’s website. Of course this requires creating a website if you don’t already have one, but that is easily done. Once you’ve created a website you can leave tweets concerning it to increase traffic there. Try to say creative, witty, or attention getting things about the site. Gauge which types of tweets get you the most site traffic (note: there are analytical tools that you can use to get a very good idea of this).
Create a Blog to Tweet About
Blogs often have even more draw than websites and fit in with the general Twitter ethos of progressive, ongoing dialogue. It’s sometimes even easier to promote a blog than a website. You can set up a blog that deals with the general topic your company is involved in (e.g. glassmaking and glassware if you sell glass items) and then link back to it at the end of blog posts. In turn, you tweet on Twitter about this blog to get traffic to it, traffic which is next directed to a sales page or website.
Listen to Your Audience
There are a plethora of analytical tools that can help you tune into your Twitter audience. A tool called Twitter Search allows you to listen in and find out who is using your name and/or the names of competitors. You can find out whether these people are followers and if not, try to court them as such. Send them tweets of a friendly nature aimed at encouraging them to check out your business.
Along these same lines you can conduct informal market research on Twitter by asking general questions such as what people are in the mood for, what they buy as gifts, what has their attention, and so on, subtly shifting these questions toward the product or service your company provides.
Tweet About Other Things Than You Business
This is in fact very important. You don’t want to create the image of being a salesman on Twitter at all. So you need to tweet about all kinds of things unrelated or distantly related to your business. Focus on making your Twitter page an interesting and diverse one and which people will like to follow if they are in the market for your product or service. The goal is to be perceived as a Twitter contact and friend, the personal connection to the brand and to the market your brand exists in. Accessing what your business has to offer should merely be something that one of your twitter followers can elect to do if he or she wishes.
Follow Interesting People
You can follow interesting people or companies using Twitter. These may relate to your business or they may not. For instance, if you sell scuba you can follow the tweets of a prominent oceanographer or a larger scuba gear retailer. Tweet about them, and then add your own links, information, and insights into the topic in general.
About The Author:
Domenic Manganelli, Consumer Engagement ManagerDom oversees the development and implementation of consumer engagement and campaign strategies. Dom helps clients gain market share and leads by understanding how to attract consumers online with creative and compelling campaigns that drive revenue. Dom got his start in sales when he was 13, selling newspapers on the street. He even wore a newsboy cap. In a college during an internship Dom developed a sales initiative for a travel company aimed at students in Greek organizations. After college he gained B2B sales experience at a regional importer of natural stone. Dom graduated from Babson College with a concentration in global business management and economics. He was the first student at Babson to be accredited for classes in cooking, taking a course in at Newbury College senior year.
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