It’s
placement season once again, and a good campus hiring programme can
ensure that the company gets the right talent and adds value to the
business. Sreeradha D Basu explains the essentials of a strong campus
hiring programme.
1 Shortlist Well Selection
rigour is a must. “While evaluating any campus on the list, we check
out their policy: how they screen students, their criteria for admission
etc... If the institute doesn’t monitor the input, the output is of
poor quality,” says A Sudhakar, senior executive director – HR, Dabur
India.
2 Describe Roles Clearly Companies
should share as much details as possible about the opportunities on
offer. “Students very often have multiple options and the more clarity
they have about the job they are getting into, the more comfortable they
feel in applying and accepting offers,” says Sapna Agarwal, head —
career development services, IIM Bangalore.
3 Be Consistent Over
time, companies earn a ‘campus reputation’, which is formed through
feedback from senior batches or peer feedback, says Agarwal. Most
students apply based on this impression and not so much the market
feedback, she adds.
4 Focus on Internship The
best way for a company to assess talent and be assessed is to have an
internship programme. “Even if our hiring plans are limited, we take on a
minimum of 25 interns every year. They serve as our ambassadors on the
campuses we visit,” says Dabur’s Sudhakar.
5 Make Orientation Click A good
on-boarding programme should include sharing the company culture,
interaction with the senior management and discussing what makes the
company tick. “The image the new recruits form at this stage is what
they carry with them for long. Also, this is what they pass on to their
juniors,” says Agarwal.
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