If you sell in a retail setting, make today count. Every customer that enters your establishment is immensely valuable to you, especially during challenging economic times. Here are five ways to sell more in your retail store:
1. Be busy.
Action breeds action. Therefore, be busy. Find something to do. Busy sales people help browsers relax.
2. Be happy.
The impact of a welcoming and happy attitude on customers is nothing short of phenomenal. Even if you're not happy, act as if you are. Customers enjoy being around welcoming, positive salespeople.
3. Go get some business.
Most retail salespeople aren't programmed to prospect or look for business opportunities. But almost everyone can implement a prospecting plan for their product. Do it. Don't wait for prospects to walk in your door; find some business for yourself.
4. Focus on the prospect.
Keep your attention on your prospect. Your purpose isn't to pitch your product; your purpose is to find out what your prospect wants to buy, then present it to them in such a way that they can see the benefits of owning your product match up with his/her specific needs.
5. Ask for the sale.
5. Ask for the sale.
Despite the volumes of sales training advice that have been written about the importance of asking for the sale, most retail salespeople don't bother to close the sale. You just showed your customer a cable knit cardigan sweater and they liked it? Great! Now ask them if they'd like to buy it.
Make today count!
About the Author
Skip Anderson is the Founder and President
of Selling to Consumers, a B2C sales trainingand consulting company specializing in sales training in retail, in-home selling, and services.
of Selling to Consumers, a B2C sales trainingand consulting company specializing in sales training in retail, in-home selling, and services.
Thanks for sharing, i appreciate it. I would like to add another way to grow sale with highly interactive business acumen training
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